Café Beat reaches more than a million smart, receptive and upwardly mobile youth of India every month. It is one of the most widely read YOUTH magazines in the country and is a part of one of the largest Indian retail youth brands - Café Coffee Day.
CAFÉ BEAT FACTFILE:
	16 pages, all colour, monthly tabloid.
	Available at all cafes across the country (873 cafes in 135 locations as of Today!).
	Available FREE of cost to customers for in-café reading. Many customers also carry it away for their referrals.
	38% of the customers at CCD read Cafe Beat (survey conducted in Aug.'04 in the 4 metros.). CCD gets around 3.9 million walk-ins in all its cafes per month.
	Essentially a youth magazine covering topics like movies, music, travel, lifestyle, e-dating, books, career etc. which interest the youth.
	Displayed on magazine stands/counter at the cafes. The new issue is kept on the tables during the first week for greater visibility.
	Readership profile: Students and young professionals, mostly. SEC A and B.